Avvera chooses Lovemark for a Digital Marketing project developed with a view to SEO strategy
Avvera, a consumer credit company specialized in the provision of personal loans, salary-backed loans and mortgage brokerage, relied on Lovemark’s experience in the Tech&Development and SEO Strategy fields for the creation of its website and the improvement of performance and indexing of its digital content.
A partnership born with the design and development, by Lovemark’s Tech&Dev department, of a new website: a portal with constantly updated content in line with the company’s Brand Identity. But, above all, full of interactive features, such as the loan calculator and mortgage simulation, designed to meet customer needs in a practical and intuitive way.
A responsive and user-friendly site, therefore, which reflects Avvera, a brand that believes in talent and aspirations and explores the needs of Italian consumers with professionalism, but always with a smile.
The development activity was also accompanied by a content optimization project from an SEO perspective. The objective of this phase was to improve the organic positioning of the contents on the target products and improve the organic performance of acquiring traffic to the site.
An objective also pursued through a Content Marketing activity aimed at creating a blog area within the website, based on the search for the best performing keywords and with the greatest volume of search.
In two years, the blog activity carried out through the writing of editorial content by Lovemark’s Content team has intercepted over 1600 keywords, capitalizing on over 20% of the traffic to the site and still constantly growing.
Still looking at SEO, it was also chosen to develop a local visibility project, dedicated to Avvera by claiming and integrated management of all Google My Business (GMB) cards and Facebook pages.
Thanks to the latter program, not only the overall Brand Awareness of Avvera was improved, but optimal results were achieved and, even in this case still growing, about greater visibility to the network of agents and partners of the Avvera family.
