Bologna Fiere chooses Lovemark for strategic consulting on the web ecosystem related to trade fair events.
The collaboration between Bologna Fiere, one of the main international trade fair players, and Lovemark is renewed again this year to continue the strategic consulting activity in the trade fair scenario that includes, among others, high-profile events such as ArteFiera and Bologna Children’s Book Fair, and the support to advertising campaigns on Google Ads and social platforms.
Beginning this dialogue between the parties with a strategic analysis in the mobile sphere aimed at creating an up-to-date snapshot of the mobile app landscape at the level of trade fair organisations and major events, Lovemark continues to provide support in the organisation of web content in portals dedicated to events and the related measurement of data with the tracking of objectives chosen in the strategic phase using tools such as Google Tag Manager.
But that’s not all: given the competence and expertise of its team in the digital sphere, Lovemark has been able to accompany Bologna Fiere in the transition towards a phygital solution in the organisation of events, the new dimension that combines the physical and digital worlds with the aim of providing users with unique interactive experiences, which has become especially widespread in the wake of the health emergency that has severely affected the trade fair and events sector in general.
A wide-ranging project that has already seen the birth of numerous dedicated websites and that continues to expand its network to different countries around the world, thus advancing the importance of an internationalisation process within companies: a process that allows the introduction into new markets, aimed at finding new customers and partners abroad to expand one’s business.
