Brooks

Brooks, a leading company in the production of running shoes, chose Lovemark for its advertising activity on social channels such as YouTube, Spotify, Facebook and Instagram.

The client’s request was to develop campaigns that satisfied different goals: first of all brand awareness and drive-to-store goals. Then, very important was the events’ sponsorship and postings related to these, as meetings for the launch of new shoe models and organisations of marathons, races, and sporting events.

Lovemark’s strategy involved advertising throughout Italy for awareness and drive-to-store goals, and then focusing on geographically determined areas for events.

Starting from the set up of Google, Spotify, and Facebook, the Lovemark team was responsible for the realisation of the creative, both in terms of visuals and copy and audio scripts, the campaign launch and the subsequent monitoring and optimisation phases.