Credemleasing chooses Lovemark for the restyling of its website
Credemleasing, a Credem Group company active in financial leasing and long-term rental, has relied on Lovemark for the graphic and content restyling of its website.
The request was born from the desire to rely on an CMS open source and SEO friendly , which would facilitate not only the company in the management and updating of online content, but also the user in a more usable navigation of the site.
Starting from a User Experience analysis to study user behavior and identify the strengths and the most critical ones within the site itself, the Lovemark Tech & Development team has developed a new interface consistent in the structure and brand book of Credem, the Parent Company, intuitive and responsive to different mobile viewing devices.
An analysis on keywords divided by search intent was the starting point for an optimization of content also from an SEO perspective, for an overall enhancement of all the elements present within the website that would improve not only usability but also indexing on search engines.
The subject of major renovation was mainly three sections within the site.
First, the new product-oriented menu has been implemented. Following the reading of the data extracted during the analysis phase, the menu was designed to improve user navigation, allowing greater clarity and division of the contents present on the platform and consequently also increasing the time spent on the portal.
The second point addressed in this restyling was the section “Credemleasing Magazine”: an area dedicated to news relating to the company and numerous insights into the world of leasing and long-term rental.
The flagship of this section can be found in “Leasing school”, a container designed to collect informative articles to guide the user to discover and become aware of the advantages inherent in Credemleasing services and the differences that characterize the leasing contract from the rental one.
To make it easier for the user to navigate the site but also to encourage them to request more information regarding leasing fees, Lovemark has also developed the simulator “Leasing calculation”, a configurator to help understand the financial impact of an asset financed in leasing.
This new simulator was therefore programmed to simplify requests in an easy and intuitive way, leaving the freedom to decide based on different parameters, thus making the future customer more aware and informed.
An innovative tool, therefore, to allow the user to receive an immediate response with simulation that can also be carried out from Mobile devices (IOS – Android – Windows Phone).
The development of the new CMS has also allowed easier management of external landing pages linked to leasing campaigns.
In fact, in parallel with the restyling of the site, Lovemark continues to periodically deal with the creation of landing pages for the promotion of the long-term rental service and the updating of new offers and services to customers, be they businesses or private individuals.
The landings were included in a single content management manager within the same CMS, thus facilitating the updating of the contents, collected in a single platform.
A collaboration between Lovemark and Credemleasing which led to a restyling of form and functionality without moving away from the original values of the brand.
