The first of these ongoing activities, entrusted to Lovemark’s various teams, involves the promotion of the products and services offered by Credemtel.
Particular attention over the past year has been paid to Supply Chain Management and Robotic Process Automation software, services for which ad hoc product launches have been designed.
The promotion of these solutions was carried out, in fact, through the creation of digital events realised on the LinkedIn platform and their related sponsorship by the Advertising team, which was able to identify the best target audience on the channel, with particular attention to the specific figures the brand addresses. Targeted actions, therefore, aimed at highlighting the importance of these two extremely innovative solutions in markets constantly evolving.
The Lovemark commitment for Credemtel did not stop there.
As for the activity on LinkedIn, in fact, the Social Media team takes care of the design, implementation and programming of a rich and engaging editorial plan, whose objective is to spread and promote the culture of Digital Services and Electronic Document Management. A goal that is achieved through a twofold activity: the monthly management of content on the platform and the publication of one article per month realised in partnership with Digital 360, the network of B2b titles and portals dedicated to the topics of Digital Transformation and Entrepreneurial Innovation.