Datasensing

Datasensing chooses Lovemark to create the coordinated image of its company

Datasensing is the Modena-based company that has been designing and manufacturing a wide range of industrial sensors, security products and accessories since 1971.
The result of the union between the Sensor & Safety Business Unit and Machine Vision of Datalogic, world leader in automatic data acquisition, and MD Micro Detectors, a company operating in the design, production and sale of industrial sensors, Datasensing has chosen Lovemark to renew its corporate image.

The initial objective, expressed by the Marketing Director of the client company during the various and fundamental moments of meeting, was to convey the value and expertise of Datasensing, qualities born from the combination of know-how and expertise of the two founding brands.

Reflecting precisely on the concept of union and experience, the Content & Design area of Lovemark has developed two different initial concepts, two creative proposals to guide and convey the entire project on the corporate image.

The choice fell on the proposal that most highlighted the strength of the intense and deep-rooted, but also authoritative and recognized history, which led to the birth of Datasensing: a company that transmits safety, reliability and competence. The payoff, “We have been working in the future for the past 100 years”, reflects the experience and historicity of the two united companies, which pour values and professionalism into the client society.

Since the development of this concept, the graphic design department has therefore created a new visual and coordinated image to be expressed on corporate materials intended for customers, prospects and collaborators such as brochures, presentation power points and corporate videos, fundamental for trade fair events. Tools that give Datasensing the opportunity to convey history, product range, vision and mission in an innovative, coherent and international way.

This project perfectly summarizes the combination of clear customer objectives and the creative soul of Lovemark, which has given life to highly personalized outputs, to reflect the Brand Identity and stand out from competitors, highlighting the values and corporate soul.