Foodness

Foodness, a company active in the Ho.re.ca. world for the supply of drinks, snacks, and quick dishes for a healthy eating public, has decided to renew its website.

The initial idea was to put the user at the centre of the navigation, accompanying him in the discovery of the Foodness world through dedicated steps, which took into account the behavioural and eating habits of the person.

Focusing precisely on this fundamental aspect, the Lovemark team was able to interpret the customer’s request, creating a project that encompassed four different navigation models, conceived on a web not only with an innovative design, but which put the different targets and needs at the centre.

DESIGN STEPS

A navigation system was developed to immediately find the ideal product mix for the customer’s characteristics. The customer can now filter the ‘free from’ products on the basis of specific health needs, search for the best nutritional balance by selecting the functional properties contained in the product extracts, and organise his or her diet at different times of the day: breakfast, lunch, dinner and after meals.

An idea conceived not only for the end customer, but for the Ho.re.ca. operator himself, who is able to independently find the best product to recommend to his customer: the new website is a veritable encyclopaedia of Foodness wellness!

Navigating in the new Foodness website, in fact, also means entering a sensorial space that projects the user into the suggestions of the places where the precious ingredients of Foodness products are born and grow, getting to know their origins and history.