What happens when a brand does not just present collections, but guides users in discovering spaces to live in and reinvent? This vision inspired the new website for Frassinoro Ceramiche, an Italian brand specialising in the production of porcelain stoneware floor and wall tiles, part of the Ceramiche Gresmalt Group. A project that is not just a showcase, but a compass for those seeking inspiration and quality.
The new Frassinoro Ceramiche website goes beyond the classic product-oriented approach, transforming itself into a platform that combines aesthetics, functionality and inspiration. Thanks to the ‘Lifestyles’ section, we have created a narrative journey that allows users to discover personalised environments and designs, from the industrial tones of ‘Urban authentic’ to the delicacy of ‘Classic refined’. Each collection is presented as part of a stylistic world, offering concrete and applicable ideas for transforming any space.
Through an intuitive interface and our user-first approach, we have designed an advanced filter system that simplifies searching through collections. Each user can select formats, colours, materials and environments, immediately viewing the options that best suit their needs. This feature, similar to a configurator, offers a detailed preview of the chosen product in context, ensuring smooth and personalised navigation.
The result? A platform that simplifies complexity, guiding users from multiple target audiences – from distributors to end customers – towards informed and conscious choices.
Each Frassinoro Ceramiche collection is presented with a level of detail that goes beyond a simple list. Available formats, colour variations, recommended settings and combinations are highlighted, transforming the site into a practical tool for both professionals and end users. The download section, complete with catalogues and information materials, provides further immediate and accessible support.
Working with Frassinoro Ceramiche meant gaining a deep understanding of the target audience: retailers, large distributors and private consumers who seek uncompromising quality and design. To meet these needs, we transformed the website into a visual and functional communication tool capable of inspiring and informing. Navigation has been optimised to excite, combining aesthetics and usability in a structure designed to stand the test of time.
The new Frassinoro Ceramiche website has established itself as a benchmark for the ceramics industry, combining design, functionality and storytelling. It has simplified the customer journey, improved brand visibility and inspired anyone looking for stylish interior design solutions.
