IAB Italia, the most important Association in the field of digital advertising worldwide, chose Lovemark for a Tech&Development project related to a new internal website.
The initial brief involved the creation of the new IAB Digital Academy, the platform dedicated to the delivery of courses and certifications in Digital Marketing and Digital Advertising: the goal was to create a new logo, concept and a new dedicated online image.
The project also included the development of two different web portals created in CMS WordPress: a new online e-learning platform owned by the IAB Digital Academy itself, and a second platform, distributed in this case by IAB partners, dedicated to SMEs and individuals.
The latter offers users the opportunity to follow and participate in training courses delivered directly online by qualified teachers selected by IAB, aimed at enhancing their skills in the field of Digital Marketing and Digital Advertising: valid, up-to-date and easy-to-use courses on the tools needed to promote their activities on digital channels.
Within the platform, Lovemark has also prepared integrated pdfs and evaluation tests previously provided by IAB Italia, as well as a final exam, upon passing which a personalised certification signed by IAB Italia will be delivered.
A great development opportunity for Italian companies, in which web marketing can act as a driver of innovation and growth, both in commercial relations and in their own business.
A wide-ranging project that has already seen the birth of numerous dedicated websites and that continues to expand its network to different countries around the world, thus advancing the importance of an internationalisation process within companies: a process that allows the introduction into new markets, aimed at finding new customers and partners abroad to expand one’s business.
