Mini Motor

Mini Motor chooses Lovemark for an Inbound Marketing strategy structured across multiple channels and activities

Since 2019, Mini Motor, a company always in step with innovation and leader in the design and construction of electric motors for the industrial sector, especially gearmotors and servomotors for automation, has chosen Lovemark for an Inbound Marketing project with a dual objective of visibility on country and lead generation.

Lovemark maintains an ever-evolving strategy for the promotion of Mini Motor products and services, through a mix of digital tools to cover every phase of the funnel with the final objective of attracting ever new and quality commercial contacts.

To arrive at these results, the web agency activity is based on several tools.

Great attention is given to the creation of online and offline editorial content, with particular focus on the sector of specialized magazines, such as Tecnalimentaria, Editrice Zeus, Eureka, Inmotion, Il Sole 24 Ore, and in the Social Media sector, with the creation of editorial plans annual for the main reference channels: LinkedIn, Facebook, Instagram.

Added to this is constant updating in terms of website content, with the inclusion of a contact call-to-action to allow the user to delve deeper into the topics covered and always stay updated on Mini Motor news and events. In this regard, the Lovemark Inbound team is also responsible for refining e-mail marketing activities, such as the periodic sending of newsletters based on a database of new contacts, but also the sending of customer satisfaction surveys in Italy and abroad, as well as the transmission of news relating to the Mini Motor world.

The Mini Motor website also saw great buzz within it. In addition to the aforementioned editing and review of the contents, Lovemark was mainly concerned with the publication of a new section relating to product news and the updating of models and images on existing products.

Of great importance was also the creation of a Virtual Stand with forms for generating new contacts: a dedicated page in which you can discover and delve deeper into the world of Mini Motor in a simple and interactive way, with the possibility of requesting an appointment to a specialized consultant.

Finally, in addition to the new translation of the Mini Motor portal into Dutch, an SEO activity was carried out in order to increase the organic visibility performance of the website.

Another operation of fundamental importance, especially with a view to increasing brand awareness in the various countries, was the one carried out on B2b Direct Industries, sector portals in which Mini Motor’s product catalogs were uploaded and updated, which were different and specific based on to the reference country.

Finally, advertising campaigns are carried out in the various countries both to generate even more interest among the target audience and to support the numerous trade fairs in which Mini Motor participates: events for which the population of the cards on the trade fair sites is also foreseen with information and products, evaluation of media kits and creation of banners.

A collaboration, therefore, fruitful in various aspects, which has already led to optimal results both from the point of view of Brand Awareness and Lead generation and which lays the foundations for new and interesting future projects.