Piquadro

Content & Design
Lead generation & nurturing
for Piquadro
logoCase

Piquadro, Italian brand and leader in business travel accessories that combine design and technology, chooses for the second year in a row the Lovemark competence to carry on the strategy and action process related to the Corporate Gift Business Unit, the customisation of products for those companies that want to convey their B2B identity also in the accessories to be used.

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Lovemark’s activity for Piquadro involves strategic consultancy and the set up of campaigns with the objective of Lead Generation and the acquisition of new potential customers and business contacts. These objectives are pursued by Lovemark’s Adv team through a studied and careful combination of various tools and strategies, such as the use of e-mail marketing and the creation of advertising campaigns on the LinkedIn platform.

Data in hand, the lead generation campaigns promoted by Lovemark on LinkedIn in the months between 2021 and 2022 produced a total of: almost 56K impressions, 9K users reached, over 3.4K video views, 284 clicks on the link to the landing page, 9 leads.

IMPRESSION

56 K

On Linkedin

USERS REACHED

9 K

On Linkedin

VIDEO VIEWS

3.4 K

On Linkedin

CLICK ON LINK

284

to Landing Page

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