SEIPEE

When SEIPEE, an Italian company specialising in the production of electric motors, decided to revolutionise its omnichannel presence, it chose Lovemark as its strategic partner. The goal was ambitious: to reposition SEIPEE as a benchmark in the customised electric motor market and increase brand awareness through an innovative digital marketing strategy. Here’s how we turned this vision into reality.

We began with an in-depth assessment of the current situation through a Digital Marketing Check. This analysis allowed us to understand the SEO positioning of SEIPEE’s website, identifying the most valuable keywords and comparing them with those of its main competitors. Using advanced MarTech tools such as GA4 and Semrush, we mapped organic traffic, backlinks and areas for improvement. This digital check-up provided us with a clear roadmap for optimising SEIPEE’s online presence.

At the heart of our strategy was the creative concept, built around SEIPEE’s core values: strength and simplicity. We wanted to communicate that SEIPEE offers not only electric motors, but also customised, ready-to-deliver solutions that are perfectly tailored to customer needs. With the message “See where the power leads you”, we emphasised the flexibility, efficiency and energy of SEIPEE products. This concept, developed through animation, guides all communication and marketing activities.

To amplify SEIPEE’s voice, a targeted social media strategy was developed. On LinkedIn and Facebook, we planned an editorial calendar alternating branded, promotional and informational content.

Our strategy aimed to reposition SEIPEE as an industry leader, increasing brand awareness and encouraging audience engagement.

Types of content:

• Branded content: we told the story of SEIPEE’s identity, history, values and achievements.
• Promotional content: these posts highlighted the products and services offered by SEIPEE.
• Informative content: we produced articles and posts covering industry trends, technological innovations and practical advice on the use of electric motors. This type of content positioned SEIPEE as an authority in the industry, offering added value to users and increasing their trust in the brand.

We used editorial plan sponsorships to maximise coverage and reach a specific target audience. These activities generated extraordinary results, significantly increasing visibility and interaction with content.

Declining the creative concept

The creative concept was consistently applied to the company profile: we created an engaging company profile, both in presentation and print versions, which tells the story of SEIPEE, its values and expertise, highlighting its ability to provide innovative and customised solutions.

The results achieved between March and May 2024 were exceptional:

• Facebook: The channel saw 508,540 total impressions (506,001 paid and 2,539 organic) and an average reach of 594K. The organic engagement rate reached an impressive 196%, with an average engagement rate of 2.35% and a peak of 4.35%.
• LinkedIn: There were 267K total impressions and the engagement rate reached 17%. The average engagement rate for posts was 2.04%, with a maximum of 5.63%.
• PED campaigns: Sponsorships on Facebook generated 506,001 impressions and 373,201 coverage, while on LinkedIn they generated 31,996 impressions and 170 clicks, with an average CTR of 0.53%.

The digital marketing project developed by Lovemark for SEIPEE demonstrated how a well-planned, integrated strategy can transform a company’s online presence. Through in-depth analysis, a strong creative concept and a targeted social media strategy, SEIPEE has consolidated its market positioning and significantly improved communication with its target audience. Lovemark has been able to translate SEIPEE’s vision into tangible results, opening up new avenues for the company’s future.