Sider Center, a group of companies that are leaders in the national steel market, has chosen Lovemark’s expertise to revamp its image and identity on the occasion of its 50th anniversary.
Sider Center, a group of companies that are leaders in the national steel market, has chosen Lovemark’s expertise to revamp its image and identity on the occasion of its 50th anniversary.
The strategic partnership between Sider Center and Lovemark represents a significant chapter in the Group’s history, bringing forward a series of ambitious and decisive projects for its repositioning and affirmation on the market. This collaboration was born with the aim of strengthening the group’s identity, focusing on the company’s internal vision as the foundation for this renewal.
The process began with an in-depth audit and internal listening exercise, actively involving Sider Center’s 27 partners and stakeholders and delving deeply into their perceptions of the Group.
This approach made it possible to identify the company’s strengths and weaknesses, possible future scenarios and brand dynamics, providing a solid foundation for repositioning the corporate image.
The result of this work was to clarify Sider Center’s intrinsic value in the Italian steel market: the company aims to provide the best purchasing and selling conditions, more so than others, becoming an essential point of reference. “Where others don’t go” has become the slogan that embodies Sider Center’s commitment to exceeding expectations by guaranteeing superior services and solutions.
The next phase of the project saw Lovemark working on the creation of a new visual identity that reflected Sider Center’s renewed positioning and provided an opportunity to communicate the important milestone achieved in 2023: 50 years of activity for the Group. Elements such as capillarity, reliability and innovation were channelled into the design of a new visual identity, which became the tangible manifestation of the Group’s commitment to its members and their customers.
To share this renewed identity, Lovemark developed a landing page, anticipating the imminent launch of a comprehensive website. This digital platform aims to be much more than just a showcase: it is an informative and interactive gateway for those who want to explore the world of Sider Center. The site will provide detailed information about the Group and offer a map of members, an innovative feature that will allow users to filter information by application sector and territory.
This map is an important tool for transparency and usability of information. Potential customers will be able to easily locate Sider Center’s business partners based on their specific requirements, making the decision-making process more efficient and needs-oriented.
Another key element of this communication plan is the management of Sider Center’s LinkedIn channel, through a targeted content strategy, sharing updates, relevant articles and company news. A constant presence on this platform helps to consolidate Sider Center’s reputation as an industry leader, increasing engagement and trust among followers and potential customers. In addition, Lovemark leads advertising activity on LinkedIn, designing campaigns aimed at raising awareness of the Group. Through strategic and sponsored ads, Sider Center has managed to reach a wider audience, increasing brand awareness and generating potential business opportunities.
This collaboration has already produced tangible and measurable results for Sider Center. The new visual identity has received positive feedback both internally and externally, strengthening the sense of belonging to the Group. The landing page has seen a significant increase in traffic and user interest, while active management of the LinkedIn channel has helped to build an engaged and interested community.