Sitma Machinery chooses Lovemark for its visibility and lead generation strategy in Japan
Sitma Machinery, a company with over fifty years of experience in the design, construction and marketing of machines, systems and lines for the Packaging, Post-Press, DM/Transpromo and e-Logistics sectors, has relied on Lovemark’s advertising expertise to create a vertical campaign on Japanese territory.
Already the protagonist of a Digital Marketing pilot project, Sitma Machinery had expressed the need to move towards the East to promote trade fair events.
In particular, the desire was to sponsor its participation in Logis-Tech Tokyo, one of the largest events in Asia for the material handling and logistics sectors, and consequently expand its market overseas.
To develop the project, Lovemark started from an accurate market analysis to identify the market opportunities of customer products and services in the reference sector, in particular through the analysis of keyword search volumes at the Japanese level.
As a second phase, the online competitors in Japan were also analyzed qualitatively and quantitatively so as to best study that specific market and develop an ad hoc strategy: a fundamental step not only for the success of the advertising campaign, but also for the business of Sitma Machinery in general.
A coordination work carried out with some Japanese resources which gave the Lovemark team the opportunity to delve deeper into the cultural context of the foreign reality. This made it possible to implement a campaign through a media mix designed specifically for the country, which met Japanese style and habits without distorting the values and modus operandi of the Sitma Machinery world.
In detail, Lovemark created Google campaigns with Search, Display and Video ads and a Search campaign on Microsoft Ads, kept constantly monitored throughout the duration of the project. These were accompanied by the development of landing pages directly linked to the trade fair event.
The final report of the vertical campaigns recorded very positive results: very high visibility was generated above all by the Video ads. Furthermore, in about two months of activity the following were obtained: over +18K of clicks; almost 4M of impressions; numerous contacts received.
A winning hybridization event where online promotion supported offline promotion, maximizing brand exposure in the target country, Japan.
