Smeg

Smeg, Italy’s leading international household appliance company, has chosen the creativity of Lovemark to design its 2020 Christmas greetings card.

Following the tender launched by Smeg to celebrate the Christmas holidays, Lovemark triumphed thanks to a creative direction that managed to tackle the difficult social scenario with the appropriate sensitivity dictated by the context.

The proposal, completely digital as required by the brief, was also rendered in an interactive manner, aimed at bringing back, albeit virtually, experiences that were once impossible to live. The concept spreads a message of inclusiveness and union, overcoming remoteness and interpreting the spirit of Smeg, under the banner of aesthetics and technology, tradition and innovation.