We assess the risks and opportunities associated with projects, define strategies to optimise companies’ presence on existing digital platforms, and propose new solutions and services related to martech.
Our strategy involves working with the client to develop a shared vision of short-, medium- and long-term goals. This data-driven strategy enables the optimisation of budgets and online activities.
These are just some of the questions we answer through our analysis of the online market.
In which parts of the world is demand for my service/product greatest?
How much does it cost to invest in a particular market?
Which online marketing activities are most important in a particular country?
What are the strengths and weaknesses of my online communication?
How are my competitors performing online?
Beneficiaries: medium-large companies operating in an international market.
In which areas is the web demand most concentrated?
How do I rank against competitors in AI and SEO?
What is my current share of the digital market?
How has traffic evolved from 2024 to 2025?
The UK represents the highest opportunity with 24,200 monthly searches.
Italy: High volume, low CPC ($0.45).
Visibility
26
Mentions
511
Cited Pages
1.5K
Authority Score
39 Very good
IT Traffic Share
31%
Visibility
29
Mentions
1K
Cited Pages
1.6K
Authority Score
40 Very good
IT Traffic Share
8%
| Domain | Visits '25 | Diff % | Direct | Organic | AI Traffic |
|---|---|---|---|---|---|
| ME | 305,656 | -32.85% | 132,454 | 137,325 | 1,464 (+9,050%) |
| Competitor 1 | 2,443,971 | +9.66% | 1,332,555 | 771,218 | 3,778 |
| Competitor 2 | 1,099,555 | +17.96% | 573,969 | 367,951 | 4,735 |
The market analysis enables us to understand the structure of the target market online: analysis of demand, click costs, SEO and GEO visibility, the level of competition, and the available target audience.
Our analysis provides a detailed picture of the reference market, identifying not only the competitive environment in which the client company operates, but also the opportunities and risks presented by the market, as well as the company’s strengths and weaknesses. We conduct a thorough assessment to define the KPIs and the activities to be pursued.
How many people are searching for my product or service online?
Which national and international markets have the strongest online presence in the sector in question?
How do people search for my product or service online?
How does my online visibility compare to that of my competitors?
Which keywords or search terms can I use to increase my visibility?
Global implementation and promotion
We manage data-driven advertising campaigns on a global scale, ensuring brand consistency and budget optimisation through centralised reporting that provides full control over performance.
Assessment and improvement of MarTech
We assess the existing technology stack to recommend the best solutions. We implement marketing automation solutions and scalable digital infrastructures that connect the head office with its branches.
Focus global marketing on a single objective
In complex, global organisations, the disconnect between head office and local branches is the biggest obstacle to growth.
We help businesses harness digital marketing in innovative ways and unlock growth opportunities through strategic, creative and technological solutions.
