E-commerce Marketplace Strategy

Our analysis activity identifies in detail the reference market, and therefore the COMPETITIVE CONTEXT in which to position its offer, answering a series of key questions:

• How many people search for my product/service on the internet?
• How many people are looking for my brand and that of my competitors?
• What are the national and international markets with the greatest online presence in the reference sector?
• How is my product/service searched for on the internet? What are the research intentions?
• Who are my direct and indirect competitors on search engine?
• What keywords are they positioned with on search engines? What keywords do my competitors use?
• What type of paid activities are my competitors implementing?

The ANALYSIS process

Market analysis on the Web, alongside a strategic marketing process of a company or corporation, develops in three directions:

• The Voice of customer, of the Personas we want to address. Definition of the Customer Journey process, and identification of the most effective touchpoints.
• The communicative and representative effectiveness of the goods and services of my competitors. In a qualitative-quantitative benchmark logic, we study the strengths and weaknesses of the market of which your company is part and of the reference Big Players
• A summary of the data that allows us to evaluate quantitative and qualitative KPIs
• The positioning of the Brand

DUE DILIGENCE FOR E-COMMERCE AND MARKETPLACE

An analysis phase for the development of a Business Plan dedicated specifically to e-commerce.

Through the study of company history, the current situation and future prospects, the main objective of Due Diligence, therefore, is to determine all the benefits and sustainability of an investment in electronic commerce.

Main features:

• Definition of a sustainable CPA
• Definition of Owned channels to be strengthened
• Promotion logic
• Positioning of pricing and brands
• Level of competition difficulty
• Opportunity for outsourcing management of the online store: from the warehouse to shipping up to the Merchant of Record service

Opportunity or pain point on the use of Fullfilment services or store management through Marketplace