Know the online market to define an effective communication strategy!
Market analysis allows you to understand how the reference market is configured on the Internet, in which variables and factors very different from traditional markets come into play, and provides valuable indications on the possibility of investing in a given communication activity.
Our analysis identifies in detail the target market, and thus the COMPETITIVE CONTEXT in which to position one’s offer, by answering a series of key questions:
- How many people search for my product/service on the Internet?
- Which national and international markets have a greater online presence in the reference sector?
- How is my product/service searched on the Internet?
- Who are my competitors on the Internet?
- With which keywords do I have a chance of positioning myself on search engines?