Marketing automation & CRM

In the B2B world, where complexity is sovereign, marketing automation emerges as a fundamental necessity: improving sales performance and leads generation, adopting effective customer relationship management strategies and reducing activity times with low added value.
Technology at the service of strategy: right messages, targeted actions and high-performance processes.

We combine best practices and innovation

As a leader in the field of B2B marketing, we offer a comprehensive suite of services in the field of Marketing Automation, to guide your business through the complexities of technology.

We combine creativity, know-how and consultancy, developing projects for your objectives which include:

  • Selection and implementation of CRM and marketing automation platforms: Dedicated assessment for selecting the platforms best suited to your needs
  • Email marketing automation: Set-ups of automated flows that increase engagement and conversion rates, significantly reducing the management time of mailing activities
  • Development of funnels and lead scoring models: We design efficient flows that automate customer lifecycle identification, allowing you to free up sales time
  • Customer segmentation and customization: We define Buyer Personas models for higher-performance campaigns and more engaging content
  • Automate integrated campaigns across multiple channels: We make it easy to run integrated campaigns across multiple channels
  • Chatbot integration and virtual support (VA): We automate customer interactions for timely responses and real-time customer care.
  • Performance analysis and optimization: Dashboard and Data Visualization for immediate reading of first and second party data.
  • Training and Support: We train your teams to effectively use the tools

Why choose Lovemark for your B2B automation needs?

  • Extended experience: We have perfected our expertise in various B2B, public and technology sectors. Our team of data analysts, developers, marketing advisors is expert in the main B2B marketing automation platforms
  • Results-oriented marketing: In the complex B2B landscape, we don’t limit ourselves to theories. Our track record of successful case histories in complex scenarios speaks for itself.

TELL US YOUR GOAL

We will return you a project created specifically for your needs.

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