Vallelunga & Co.

Vallelunga & Co. has been working in the ceramic sector for over 40 years, distinguishing itself for design, aesthetics and technology.

THE BRIEF

In the name of maintaining its aesthetic-technological leadership, but with the desire to update its image in the online world and make it consistent with the style of its products – recognised for their attention to detail -, the Emilian company has begun collaborating with Lovemark.

• New image concept consistent with brand image aesthetics
• New usable, international institutional website with a specific narrative and reserved areas
• Social media management plan in line with the concept and sector trends .

PROJECT STEPS

The project started with a qualitative-quantitative web analysis of the market and competitors, both nationally and internationally, which highlighted Vallelunga & Co.’s opportunities within the competitive landscape. Thanks to the data that emerged, an ad hoc concept was conceived and realised to express the brand’s characteristic key points through the creation of elegant, captivating content & design, consistent with the entire corporate communication.

The website was structured in such a way as to combine creativity and editorial style with a User Experience that would make the user the protagonist of a simple and intuitive, yet engaging and experiential navigation.

The reserved areas were designed to transform the website also into a portal for experts in the ceramics sector.

The narrative not only follows the classic path through the collections, but creates inspirational, informative and user-dedicated sections.

The editorial plan on the main social platforms is the explication of the journey within Vallelunga & Co. under the banner of design and creativity, showing the various facets of the brand with its own language and ad hoc created formats.